Today’s customers have high expectations, and meeting them can be challenging. These challenges range from employees not finishing the job correctly, providing frustratingly long arrival window times, to not providing same-day billing. It’s imperative in today’s social media and instant word of mouth environment to ensure that you provide a world-class experience to every customer.
GPS fleet tracking and real-time monitoring capabilities enable you to provide up-to-the-minute arrival information for your customers. Doing this increases customer satisfaction by proactively reaching out to them to give an ETA.
Utilizing vehicle routing in a fleet management tool is also a critical factor in improving customer satisfaction. When vehicles are taking the most efficient routes to job sites, you can provide shorter and more accurate time windows to customers. Employees can also complete more jobs per day. The GPS tracking device creates a breadcrumb trail within the software so that you can see the effectiveness of the drivers’ routes.
Being able to manage expectations, including communication goes a long way in customer retention. Customer loyalty is a powerful path to profitability through word of mouth and social media referrals.
It is nearly impossible to provide this level of customer service without real-time tracking.
Source: Staff, AF. “5 Ways GPS Tracking Can Benefit Your Business.” Telematics – Automotive Fleet, 19 June 2019, www.automotive-fleet.com/334347/5-ways-gps-tracking-can-benefit-your-business. (MLA citation)
